Werkraum exhibition: GASTGEBEN – Room(s) for hospitalityIn the Bregenzerwald, the practice of hosting guests in private and professional contexts is a vital catalyst for innovative craftsmanship. The trades and crafts, on the other hand, have a lot to offer to hosts – at least when you interpret and practice them like the members of Werkraum Bregenzerwald. Their handcrafted products are sustainable, durable, timeless, functional. They tell stories of place and time, they are authentic, personal, one-of-a-kind, an added bonus for guests looking for something honest and real, something they can relate to and identify with.
Photo: Roswitha Schneider
Vienna Design Week — Strolz and the Imperial Furniture CollectionIn the museum's so-called Biedermeier bunks, furniture, lamps, toys and items of clothing designed by Vorarlberg craftsmen are staged between the Biedermeier furniture from the imperial household. They replace or supplement the historical exhibits. The 15 Biedermeier bunks were originally intended as show rooms and were to serve as models of middle-class living for visitors from 1924 onwards. Strolz presents lamps from the Artone Lighting collection.
Inner life — Handwerksausstellung — Handicrafts exhibitionEvery five years, the Bezau Business Schools become the largest craftsmen center in the four-country region. Bregenzerwald craftsmen present their products and services with love for materials, creativity, innovation and passion.
5 under one roof — Meusburger, Fröwis, Lenz, Strolz. As interior pecialists, the joiner’s workshop, the floor installer, the stonemason and the lighting manufacturer presented themselves together. The distillery “brenn.” additionally gaves insights into their craft. A temporary studio was the showcase for the excellent craftsmanship of the five Bregenzerwald companies.
Green Product Selection for Serie BreraThe International Green Product Award provides a platform for manufacturers, design studios, agencies that excel in their products & services in terms of design, innovation and sustainability. The Brera series submitted by Strolz has been included in the Green Selection product family.
Strolz at the International Crafts Fair in Munich
Our light series Brera, was presented on the Green Campus of the craft fair in Munich. With 125,000 visitors and 2500 square meters of space for the presentation and sale of green products, the Green Campus is the largest green marketplace in Europe.
The products of the Green Selection were presented to the public on the 350 sqm special award area.
See the products:
Botanica – Susanne Thun for StrolzWhether fern, lemon verbena, larkspur or geranium - Susanne Thun turns plants and grasses into protagonists in her collection Bontanica. Pressed between two layers of pure paper parchment, the treasures of nature come to light. Captured by the contrasting golden woven ribbon, the lampshades awaken memories of flowering meadows. For the designer living in Milan and in the Swiss mountains with roots in Vorarlberg, these are pictures from childhood such as summer holidays, hikes and walks.
Brera und Petasus for Crafts + Form 2018Strolz developed parchment lamps with the Milanese designers Matteo Thun & Antonio Rodriguez for the design competition of the Werkraum Bregenzerwald and a second series of lamps with the Dornbirn architect Marc Hoffenscher.
Brera – Matteo Thun & Antonio Rodriguez for StrolzDesigned by designers Matteo Thun & Antonio Rodriguez for Strolz, the Brera luminaire series combines Italian elegance and Bregenzerwald craftsmanship. Natural and robust materials and the restrained color palette guarantee longevity, both aesthetically and technically.
Real calf parchment contrasts lacquer, brass or walnut — all handmade to the smallest detail. The life of the parchment can not and should not be tamed, creating an extraordinary atmosphere.
High-touch in the form of a high-quality product that becomes a life companion. Matteo Thun, architect and designer about his experiences in working with Strolz: “Nothing is more difficult than the simplicity, Mrs. Strolz ist very good in that discipline”
Petasus – Marc Hoffenscher for StrolzThe light series Petasus designed by Marc Hoffenscher for Strolz and thus movement into our light - firstly because of the mobility of the lampshade and secondly because of the easily changeable position of the luminaire in the room. The lampshade is covered with merino loden, laminated by hand and rolled.
The golden inner reinforces the reflection of the light. Baked stainless steel is used for the bronze-colored foot.
The Vorarlberg architect Marc Hoffenscher studied with Wolf D. Prix at the University of Applied Arts in Vienna and at the Bartlett School of Architecture in London and has been operating his office in Dornbirn since 2005. His motivations for working with Strolz: “The motivation lies in the deep common conviction to put the full attention and energy in the design and manufacture of luminaires and not compromise.”
“Licht” Werkraum exhibitionIlluminated by Strolz in the scenography of the design studio Atelier Gassner. Following a quote by the famous architect Le Corbusier, according to which light and shadow reveal the form, the Werkraum show shows products from various workshops in the Werkraum Bregenzerwald in a light staging of headlamps.
Designed by Peter Zumthor, the Werkraumhaus becomes a stage and the artisanal exhibits become actors in a constantly changing game of daylight and artificial light. In the immaterial and atmospheric lighting architecture, the objects are captured in space. Their surfaces and shapes come alive and draw a graphic shadow theater on the floor of the building.
At different light stations, visitors can get to the bottom of qualities and phenomena of light. Because good lighting planning contributes significantly to our well-being in our living and working spaces and can advantageously model rooms and furnishings.
Werkraum Bregenzerwald and the Royal College of Art London"Designing Craft - Crafting Design" - This cooperation is about the encounters between young designers and master craftsmen. An exhibition reveals the exciting results in the form of prototypes. After stations such as the Vienna Design Week and the Museum of Arts and Crafts in Hamburg, the project can be seen at Handwerk + Form 2018 in the village inn Jöslar and finally in the Werkraum house.
Under the guidance of the design collective diaméter, students of the Royal College of Art (RCA) are encouraged to reflect on their own position as designers in relation to the expertise gathered in the Werkraum Bregenzerwald. The workshops of seven workshops, including Strolz luminaires, serve as research laboratories.
The cooperation between Francesco Feltrin and Strolz reveals the strengths of both partners. The designer designs a very elegant luminaire in terms of proportions, color choices and materials. Feltrin is strongly geared to Strolz, on the one hand with expertise in lampshades and, on the other, with the use of traditional, regional materials.
Cooperation with the artist Tone FinkArt, design and craftsmanship - In collaboration with the Bregenerwald artist Tone Fink, the limited edition of 17 lampshades "Fink by Strolz" and the collection "Artone Lighting", in which the fabric of the textile printer Otten from the 1990s are processed.
Flipped and glued — this time in the form of lamp shades as a result of the collaboration of Tone Fink and Anna Claudia Strolz. The Bregenzerwald artist faces the challenges of the cylindrical canvas with different techniques. An experiment that ultimately becomes a pleasurable experience: “The curves are extremely exhausting, in contrast to the flat screen. The colors disappear and the patterns that I make without signing, you lose the overview easily. That is the highest concentration work. Anna Claudia has always encouraged me. ”
The result is “thorns” and “ponds” of impasto acrylic paints, dynamically harmonious “script writing exercises” with textile pencil and “injuries” with sharp cuts. Each of the 17 lights of this edition bears the unmistakable signature of Tone Fink and is an exclusive and unique piece. Anna Claudia Strolz: ” The idea to develop special lamps and lampshades together with the artist Tone Fink interested me for a long time.
One day we met in his studio. There I saw a picture of the ponds and immediately motivated him to transfer this technique to a lampshade. That’s how it got started.
Collection Artone Lighting
In the mid-1990s, Tone Fink already had a very exciting experience with the design of textiles. Rather coincidentally, the Hohenems textile industrialist Wilhelm Otten discovered the work of Bregenzerwald artist Tone Fink for fabric production. This was the beginning of the success story of the “Artone” collections produced by Josef Otten between 1994 and 2000. Templates for the fabrics were Tone Fink’s sketchbooks with finely chiseled patterns made of Japanese ink.
The MAK (Museum of Applied Arts) in Vienna honored the cooperation between the industrial enterprise Josef Otten and the contemporary artist in 2006 in an exhibition as a successful cooperation.
Almost three decades after her creation, Anna Claudia Strolz discovers the remains of these fabrics for her luminaires, creating the “Artone Lighting” lampshade collection. She continues to be fascinated by the elementally simple yet subtle ornaments of the artist, she is convinced: “I am thrilled that there are still a few Artone fabrics, so that I can now complement the exemplary collaboration between industry and art with a craft product.”
In the publication issued by the company Otten in 1997, CEO Wilhelm Otten wrote about the aesthetic aura of “Artone” fabrics: “Fink’s minimalist expressive handwriting meets the trend towards puristic design. His organic rhythmic drawings are also very well suited for use in textile printing, but also in the jacquard weaving technique.”
Edelbert Köb (at that time director of the Kunsthaus Bregenz) described in the now out-of-print book Tone Fink’s sketchbooks as an impressive encyclopedia of the simplest and most fundamental structures and ornaments: “Pattern books are full of Fink’s findings and inventions, written down in his unmistakable style, in limbo between nature and art. As you can see, they make beautiful fabrics. ”
Werkraum Bregenzerwald registred by UNESCOAt the UNESCO conference in Addis-Ababa, Ethiopia, on December 1, 2016, the Werkraum, together with two other craft centers in Upper Austria, Textilzentrum Haslach and Hand.Werk.Haus in Bad Goisern, became the international register of good practice examples of conservation of the Intangible Cultural Heritage "(Register of Good Safeguarding Practice).
KUB artist edition with Lawrence WeinerThe Pondus lamp by Anna Claudia Strolz is the basis for the KUB artist edition of the US-American artist Lawrence Weiner. The lampshade carries the logo BLOOD FROM A STONE LIGHT, which is designed with Weiner's characteristic typography.
Strolz Leuchten produces the limited edition of 30 pieces. The KUB Artist Edition is being created on the occasion of the exhibition “Wherewithal — What it Needs” at the Kunsthaus Bregenz. Lawrence Weiner is co-founder of the American Conceptual Art and is one of the most famous artists worldwide.
“Color” Werkraum exhibitionThe Pondus lights at the exhibition "Farb" in the Werkraumhaus in Andelsbuch. For Anna Claudia Strolz, light and colors are not only physically but also atmospherically related: " Color is light for me”. Colors become visible through light. In my opinion, they give an idea of the fascinating mystery of light. "
Atelier Stecher designed a walk-in color wheel for this workroom show, which draws in the form of a loop through the Werkraumhaus in Andelsbuch. Each exhibit has its own color space. The expansive installation, which features the 700 m² interior and partly also the glass façade of the Werkraum house, contrasts in color with the monochrome design of the building designed by Peter Zumthor.
Strolz lamps for Austria in MilanThe Austrian design world presents itself for the seventh time with an exhibition during the Salone del Mobile in Milan. The show presents around 75 contributions from domestic manufacturers, design offices and students. Among the exhibits selected from 300 entries is the Pondus lighting series by Strolz Leuchten from the Bregenzerwald.
“Back Ahead — New Austrian Design Perspectives”, the central theme of the exhibition in Milan, is conceived as an interplay of perspectives on Austrian design history and the future-oriented development of Austrian creatives. The curator is the Tyrolean designer Georg Oehler, who lives in London. The exhibition site is the famous Villa Necchi Campiglio, an architectural jewel in the center of Milan.
Pondus for Crafts + Form 2015Down to earth through the balance of weight and shape. Refined by the combination of velvet, brass and concrete. As a further development of a candle holder, Anna Claudia Strolz designs the lighting series Pondus for the design competition of the Werkraum Bregenzerwald.
The lighting series Pondus is inspired by contemporary architecture. The design idea has a surprisingly simple root. It is based on a metal candle holder with concrete casting designed by Anna Claudia Strolz. The designer transfers this principle to the luminaire. The Pondus light series is one of the selected exhibits of the exhibition “Back Ahead” of Außenwirtschaft Austria during the Salone del Mobile in Milan 2016.
Lampshade edition with the artist Paul RennerInspired by the exhibition "cooking - kitchen - craft" in the Bregenzerwald workshop in Andelsbuch, Strolz Leuchten presents the first art - design cooperation. Renner by Strolz is a 15-piece limited edition of lights by the artist Paul Renner and the lighting designer Anna Claudia Strolz.
The inspiration for this collaboration is the “rouge et noir” feast held by Paul Renner in the exhibition. The lampshades made of pure linen are painted with self-created vegetable colors, so the motive of the red beets tubers is at the same time color material.
With her lighting editions Anna Claudia Strolz experiments in research fields beyond her usual range. In cooperation with artists, special luminaires are produced in limited editions. On the one hand, such collaborations are exciting encounters of art and design, on the other hand, insights into working techniques and materials lead to new ideas in the classic luminaires.
Luminaire edition for the 100th birthday of Leopold Fetz"Leopold Fetz: draftsman - painter - woodcutter" is the title of the summer exhibition 2015 in the Palais Thurn und Taxis in Bregenz. Strolz Leuchten uses the exhibition as the occasion for a limited edition of motifs by the Bregenzerwald artist Leopold Fetz (1915 - 2012).
From the artist’s estate, Anna Claudia Strolz and the sons Hermann and Lukas Fetz chose three wooden printing blocks for the lampshades: Reitergruppe (rider group) 1967, Hütten und Bäume (lodges and trees) 1972 and Holzmaserung (wood grain) in 1978. According to the “Holzschnitte Werkverzeichnis 1949 — 1988”, these works are little to no not published. The art collector and critic Albert Graf-Bourquin writes in his foreword: “For Leopold Fetz, woodcuts are handwritten messages or letters. That also applies to his painting.”
With the three models by Leopold Fetz, Anna Claudia Stolz designs 33 exclusive lampshades. “What particularly appeals to me about this work is the challenge of textile printing with a woodblock that Leopold Fetz carved for paper printing. It is important for me to emphasize that I see myself as a designer and craftswoman, who is inspired by a work of art. I produce everyday objects that are beautiful and useful at the same time. I leave the art to the artists.
Opening Strolz Leuchten in BregenzA milestone for Strolz Leuchten is the opening of the business with workshop in Römerstraße, in the center of Bregenz. Contemporary shop architecture brings new life into a historic townhouse. Craft and design that get the Bregenzerwald a generous and attractive showcase.
The 120 m² business premises from 1874 are being renovated in cooperation with Bregenzerwald craftsmen. The historic spruce planks are preserved. In addition, brass and bison leather floors are laid. The silky, shiny, tender green wall is smoothed with lime and soaped according to a technique from Roman times. For the furniture created by Anna Claudia Strolz together with the carpenter and the locksmith, brass and chestnut and oak wood are used.
From “Apparently shine” we now Strolz Leuchten. Owner Anna Claudia Strolz: “The micro-entrepreneur status is over, Bregenzerwald crafts and design have a great chance to be marketed internationally as a niche product. Regionality and individuality are more in demand than ever. Here I am part of the vision of a design mile in Bregenz. With the flagship store I now have an attractive showroom for architects, hoteliers and private clients.”
Bivius für Crafts + Form 2014On the occasion of the design competition Crafts + Form, Anna Claudia Strolz designs the Bivius lamp with wafer-thin birch and walnut veneers. The less than one millimeter thick wooden lampshades are produced together with a Bregenzerwald carpenter.
Joining the Werkraum BregenzerwaldThe designer and craftswoman Anna Claudia Strolz becomes a member of the Werkraum Bregenzerwald. The craftsmen of this association are concerned with combining craftsmanship and attractive form with their products.
Founding of the lighting manufactoryIn March 2012, Anna Claudia Strolz founded her lighting manufactory in Schwarzenberg in the Bregenzerwald under the name "Scheinbar Leuchten". From the beginning, the lampshade is the trademark. A proven product with a dusty image, which should be put back in a better light.
Anna Claudia Strolz, b. 1973, comes from a Bregenzerwald craftsman family. Her parents, Hedwig and Werner Beer, grew up with lights that, after some detours, became their own passion decades later.